This article is only applicable to users with access to the full Marketing module of Spotler CRM
The actions described in this article can only be performed if you have other marketing systems connected to your CRM. If you do not have access to this module, the steps in this article may not be relevant for you.
The Marketing tool also allows you to manage and monitor other marketing campaigns you might be running. For example, AdWords, Pay-Per-Click, display advertising, exhibitions and events.
Simply create a campaign and log any new leads you receive in response to that campaign name.
If your campaign has a cost associated with it you can record your budget, and later the actual cost, in the campaign form. Then, as your leads and opportunities come in your CRM will generate data that will calculate your cost per lead, cost per opportunity and cost per sale.
Viewing your campaigns on the summary grid you can sort your data by the columns so you can display your most cost effective campaigns at the top.